Brandwatch Awarded for Customer Centricity Strategy
By Alex WoodSep 21
How has consumer behavior changed in 2022, and what does this mean for brands?
Published June 1st 2021
It’s been three months since we first announced Brandwatch would be joining Cision. Today we're closing the deal.
The big announcement is that we’re combining Brandwatch and Falcon.io. This will create a 1,000 person business with a mission to innovate.
There are three key things:
We’ll continue our focus on digital consumer intelligence (DCI) and during the course of 2021 will be building connections within our fantastic network of smart customers and experts.
In the coming weeks we’re launching both our Brandwatch Community, and the new Digital Consumer Intelligence Assessment – an online survey which helps organizations figure out where they are in the journey to using information about consumers to make smart decisions.
It’s been an incredible journey so far. You can read the story of how we built Brandwatch from the very beginning here, and the thinking behind Brandwatch joining Cision here.
My thanks to everyone who’s been involved in getting the deal closed. Today is day one of the new chapter, but our customers and partners can expect the same level of hard work, innovation, care, and commitment – now, with a bit more of everything.
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Existing customer?Log in to access your existing Falcon products and data via the login menu on the top right of the page.New customer?You'll find the former Falcon products under 'Social Media Management' if you go to 'Our Suite' in the navigation.
Brandwatch acquired Paladin in March 2022. It's now called Influence, which is part of Brandwatch's Social Media Management solution.Want to access your Paladin account?Use the login menu at the top right corner.