A Decade of Data
10 years of social media data reveals how trends have come and gone, how emotions have changed, and how the language we use has shifted
Exposed: The Scale of Transphobia Online
Brandwatch and Ditch the Label joined forces to analyze 10 million online posts over a 3½ year period to explore online transphobia.
101 Times Brands Went Viral in 2019
We used Iris, Brandwatch's AI assistant, to find 101 times brands went viral this year
Consumer Trends for 2020: APAC Edition
We bring together survey and social data from thousands of people around the world to find the biggest consumer trends as we approach 2020
The State of Moral Marketing
How can brands create meaningful campaigns that connect with their audiences and their values? We share best practice and examples.
What can consumers teach brands, charities, and NGOs about plastic waste?
We studied millions of social posts and surveyed thousands of consumers to find out how the public views the problem of plastic waste, and who’s going to solve it.
AI-Powered Consumer Insights for the Asia-Pacific Region
Using online data to uncover APAC consumer insights about audience, brand, campaign, and more
Brand Comparison: Nike vs Reebok
Two of the world’s biggest sportswear brands go head to head in the arena of consumer opinion
The Women’s Football Report
Brandwatch analyzes social data on marketing, sponsors, and consumer behaviour during the 2019 Women’s World Cup
Forrester Report: Seven Steps to Kick Off a Customer-Obsessed Insights Program
There’s only one way to win in the age of the customer, and that’s by being customer-obsessed.