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B2B Industry Spotlight: Chemicals

In the following report, we analyze the online conversation around 20 major chemical businesses, uncovering:

  • The Chemical Social Index
  • How brands and audiences communicate online
  • Which Facebook posts resonate best with audiences
  • A comparison of Dupont and Dow Chemical conversation

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The chemical industry is an ancient one. And as new technology has allowed businesses to create previously unimaginable products, so too has it changed the way that these businesses communicate with their consumers.

Modern chemical businesses will benefit from listening, understanding and engaging with the ongoing conversation surrounding their brands and products on social media – social intelligence empowers them to just that.


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Paladin is now Influence.
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Brandwatch acquired Paladin in March 2022. It's now called Influence, which is part of Brandwatch's Social Media Management solution.Want to access your Paladin account?Use the login menu at the top right corner.