Social Listening in the Restaurant, Food & Beverage Industry
This report explores:
- Key insights across sectors
- Alcohol trends across the US and UK
- A study on brand responsiveness
- A definitive ranking of 50 industry-leading brands
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One of the most commonly discussed industries online, the restaurant, food & beverage industry is characterized by a passionate and increasingly informed consumer base. As the momentum of social movements, trends and public opinions continually shift, businesses operating in this industry must find ways to identify and adapt to the changing landscape.
While many brands have developed comprehensive social strategies to influence and maintain an awareness of quickly changing tastes, many remain far too stagnant.