Social Media Listening for the Pharmaceutical Industry
In this report, we seek to explore:
- Key challenges facing pharmaceutical companies in their forays into social listening
- Benefits of social listening illustrated with reference to a number of case studies drawn from a selection of therapy areas
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Changing patient expectations and the increasing influence of social media, together with heightened government regulatory activity and a growing trend of alliances and acquisitions, represent a shifting landscape.
Pharmaceutical companies need to respond dynamically to this evolution by implementing new business models. Next-generation business models must address a number of key factors to position themselves for long-term success, one of which is to listen and ultimately engage in meaningful dialogue with consumers and stakeholders.