How has consumer behavior changed in 2022, and what does this mean for brands?
Everything you need to discover, attract and engage customers on social, across teams and regions.
Your comprehensive new content calendar
Work with our integrated content calendar and approval flows to ensure quality and on-brand content across campaigns and teams.
All your organic and paid content visible in one intuitive interface
Define who approves your content before it goes out
One digital asset library to store all your content
A product experience that is consistently rated as industry-leading by users
With years of experience in social, we have built up trusted partnerships with all of the major networks and providers.
Facebook, Instagram, YouTube, Twitter, LinkedIn, the list goes on
As a suite customer, monitor and manage all the channels you need
Our product is evolving at the speed of social
From employee advocacy to UGC, access all you need to succeed on social
From our intuitive UX to our excellent customer support, see what our customers have to say about us.
Search social networks and the internet to find the right people to reach, opportunities to act on, and potential problems to avoid.
Existing customer?Log in to access your existing Falcon products and data via the login menu on the top right of the page.New customer?You'll find the former Falcon products under 'Social Media Management' if you go to 'Our Suite' in the navigation.
Brandwatch acquired Paladin in March 2022. It's now called Influence, which is part of Brandwatch's Social Media Management solution.Want to access your Paladin account?Use the login menu at the top right corner.