Meanwhile 66% of respondents reported that they had socially distanced themselves, an increase of two percentage points compared to the first time we asked.
Just 6% of respondents reported they had not taken any of the measures we asked about – a new low in our records.
Consumers certainly appear to be taking protective measures more seriously now than they have over the last few months. And, looking at the latest data compared to the previous survey, it’s a trend that seems to be increasing in urgency.
That said, there is one contradiction. We have seen glove usage drop by half since we first asked about PPE back in May. Looking at online conversation around glove use from March 1 to August 16 using our Consumer Research platform, we found that confusion was a big driver. Mentions focused on improper usage and questioned how hygienic the measure was.
What do consumers want from stores?
Another Qriously survey, running from August 3 to August 10, asked 4,265 respondents, “Which of the following do you consider when deciding whether to visit a shop?”.
The most popular consideration is, again, masks. 56% of respondents selected this option – an increase of nine percentage points since we first asked about this in June.