[Latest Research] Cost of Living and Changing Consumer Behavior

How has consumer behavior changed in 2022, and what does this mean for brands?

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Brandwatch | Use Cases

Content Marketing

Successful content marketing is the art of precise planning and efficiency. We enable smart workflows that make it easier to move fast, collaborate, and publish across channels.

Integrated content planning

Sync up your social, online, and offline content marketing activities in one calendar. Align everyone on your team and collaborate on cross-channel campaigns while using approval flows to ensure quality and on-brand content.

Create content that resonates

Build quantitative reports on topics such as industry trends, content preferences, or sentiment analysis to give your content marketing activities more relevance.

Optimize workflows for consistency

Save time and resources by repurposing assets from a centralized pool. The approval flows and task assignment features ensure everything going out is authorized and on-brand.

Extend reach with paid ads

Use paid promotion to increase the reach of your best-performing posts. Publish makes it easy to convert posts to Facebook and Instagram ads.

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Book a meeting with our experts

Discover what consumers think about you and your competitors during these unprecedented times. Complete the form to book your demo.

Our experts will:

  • Discuss your use cases and business needs

  • Give a hands-on demonstration of our platform

  • Show how you can take your social media marketing to the next level

Falcon.io is now part of Brandwatch.
You're in the right place!

Existing customer?Log in to access your existing Falcon products and data via the login menu on the top right of the page.New customer?You'll find the former Falcon products under 'Social Media Management' if you go to 'Our Suite' in the navigation.

Paladin is now Influence.
You're in the right place!

Brandwatch acquired Paladin in March 2022. It's now called Influence, which is part of Brandwatch's Social Media Management solution.Want to access your Paladin account?Use the login menu at the top right corner.