Manage all social networks in one place
Social media is a vital part of your to-do list, but it shouldn't take up all your time. Essentials takes care of that.
Schedule
and publish
Plan and schedule all your social media posts from the same content calendar.
Measure
and analyze
Analyze with efficiency and save time tracking your performance across channels.
Get a free 14-day trial of Essentials
No credit card required
Get instant access today to our social media management solution for small business, where you can try our Publish, Engage, and Measure modules.
“Essentials is intuitive to use and makes uploading, scheduling, and reporting a breeze.”
Aja Pendergrast, Auckland Zoo
Falcon.io is now part of Brandwatch.
You're in the right place!
Existing customer?Log in to access your existing Falcon products and data via the login menu on the top right of the page.New customer?You'll find the former Falcon products under 'Social Media Management' if you go to 'Our Suite' in the navigation.
Paladin is now Influence.
You're in the right place!
Brandwatch acquired Paladin in March 2022. It's now called Influence, which is part of Brandwatch's Social Media Management solution.Want to access your Paladin account?Use the login menu at the top right corner.