[Latest Research] Cost of Living and Changing Consumer Behavior

How has consumer behavior changed in 2022, and what does this mean for brands?

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Brandwatch | Industries


Grow your agency with better data and smarter tools

Brandwatch can help you wow clients with unique insights and manage their social channels seamlessly and effectively.
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Why Brandwatch?

Fight the rise of in-house agencies

The continual emphasis on the bottom line and cost savings has accelerated the rise of keeping projects in-house.


By combining your expertise with Brandwatch’s capabilities, you’ll be able to offer important services brands can’t do alone.

Provide seamless services at scale

Grow your clients’ social presence with unlimited channels plus seamless collaboration, approval flows, and publishing tools across all major social networks.


Easily switch between clients’ accounts and account teams to make social media management hassle-free.

Grow your agency with unique pitches and services

Standing out amongst other agencies that are offering similar solutions is a constant challenge. Use Brandwatch to win more pitches with hyper-relevant data and grow accounts with new services.

Create reports that stand out

Create unlimited customizable reports that showcase how your clients’ channels are performing which you can share directly with clients.


Tell compelling data stories that reveal deep consumer insights and set up smart alerts to ensure you’re the first to tell clients when something happens.

Why Brandwatch?

Consumer intelligence

Use the industry’s leading AI to do the heavy lifting for you and get insights in minutes

Receive an alert every time something significant happens around your client

Instantly identify influencers, content, and messaging needed to drive success

Social media management

Align on cross-channel campaigns with different team members and unlimited channels

Maintain a clear overview of all your clients’ content and easily send content for approval

Identify actionable insights by monitoring engagement and sentiment

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Sign up for a demo today

Discover how our Social Media Management solution can help you increase engagement with a no-obligation, live platform demonstration.

Our experts will:

  • Discuss your use cases and business needs

  • Give a hands-on demonstration

  • Show how you can take your social media marketing to the next level

Falcon.io is now part of Brandwatch.
You're in the right place!

Existing customer?Log in to access your existing Falcon products and data via the login menu on the top right of the page.New customer?You'll find the former Falcon products under 'Social Media Management' if you go to 'Our Suite' in the navigation.

Paladin is now Influence.
You're in the right place!

Brandwatch acquired Paladin in March 2022. It's now called Influence, which is part of Brandwatch's Social Media Management solution.Want to access your Paladin account?Use the login menu at the top right corner.