Brand loyalty and the belief-driven consumer
We explore the issues with brand loyalty today, and the risks and rewards of doing value-based marketing to appeal to customers.
The Brand Follower Report
What can PR, content, and influencer managers learn by studying the things that make their brand's following unique?
Best Brands for Customer Experience
We found the top 100 brands with the best customer experiences based on emotions, value and service. How do you rank?
The Brandwatch Christmas Adverts Rankings 2018
The major UK Christmas ads of 2018, ranked using social media data
101 Times Brands Went Viral in 2018
We asked Iris, our AI-analyst, to find the 101 times brands went viral in 2018.
Integrating data on the fashion industry online
In collaboration with Pi Datametrics, we compare search data and social listening data to form a 360-degree view of fashion customers, trends and brands.
The Brandwatch Influencer Report
We analyzed 800 million tweets to identify the thought leaders and micro-influencers that are actually engaging the audiences that matter to you.
The Men’s Football Report
Brandwatch analyzes social data on sponsors, big moments and consumer behaviour during the 2018 World Cup.