Brandwatch Awarded for Customer Centricity Strategy
By Alex WoodSep 21
How has consumer behavior changed in 2022, and what does this mean for brands?
Published October 16th 2019
As a business, we’ve seen significant change in the past year.
Our merger with Crimson Hexagon not only combined two teams but also the best of both technologies, resulting in the recent launch of Brandwatch Consumer Research.
That merger and the new product were both significant milestones in Brandwatch’s history, but we aren’t stopping there. We’ll be continuing to disrupt, to grow, and to change in line with market need.
I’m so proud of what we’ve achieved at Brandwatch over the last 12 years and I’m excited about where we’re headed. A huge part of our future success is the world-class team who are going to get us there. Let me tell you about some of our latest appointments.
Last week, we welcomed two members to the board and two new executives, as well as a new CFO earlier on in the year. They’re joining an already high performing leadership team.
Guy Berruyer has joined us as non-executive Chairman after 17 years at Sage, where he worked as CEO.
Fergus Gloster, founder of Salesforce’s European commercial presence, also joins as Non Executive Director.
Eva Klein has come on board as Chief Customer Officer, after leading customer success at Hubspot and with 20 years of experience in guiding customers towards their goals.
Dan Freund has stepped into the Chief Sales Officer position after two years at QuickBase, and 16 years at Oracle.
And Ian Collins joined earlier this year as our Chief Financial Officer, from British production company Marv Films.
I’ve never been more confident in the team I have around me, and in the vision we’ve set out. Each of the new hires will be readying the business for even more growth and, above all, expanding our offering in digital consumer intelligence.
With experience in running companies many times the size of what Brandwatch is right now, they are the best people for the job at hand: to bring new and innovative technology to our customers.
I feel privileged to be leading such a strong team and look forward to seeing what we can achieve in this next phase.
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