Brandwatch Awarded for Customer Centricity Strategy
By Alex WoodSep 21
How has consumer behavior changed in 2022, and what does this mean for brands?
Published December 30th 2019
We have even more digital consumer intelligence tools and features to share with you next year, and we can hardly wait.
But before we head into the next decade, we wanted to share some of Brandwatch’s very own highlights of 2019 with you. Here’s what we’ve been up to.
In October we launched our game-changing analysis engine Consumer Research.
Our flagship product Consumer Research was released a year after we merged with Crimson Hexagon, and we’ve married the best of both sets of technology.
Our new, combined platform brings consumer research into real-time, and helps organizations understand their consumers and compete in a fast-changing world.
At last count, it gave our users access to 1.3 trillion historical posts, and collects half a billion new mentions every day!
You can find out more about Consumer Research here.
In March, Brandwatch acquired Qriously, a London-based mobile survey platform.
Qriously allows researchers to ask two billion people from around the world questions on any topic, in real time.
Qriously has become well known for its ability to predict big outcomes, like the UK General Election. And it offers a fascinating insight into the opinions of consumers around the globe.
You can find out more about the exciting technology right here.
This year, Brandwatch introduced a new market category – digital consumer intelligence (DCI).
DCI combines digital, survey, social, and first-party data sources with data science and AI. This enables organizations like Unilever, Walmart, and Dell to find the signal in the noise, bring market research into the digital era, and understand consumer and market trends in real time.
Here’s our CEO Giles Palmer on what DCI means for our customers:
2019 has seen Brandwatch data hit the headlines around the world, with coverage of everything from our “most haunted states in America” analysis through to our annual list of the most influential people on Twitter.
One of our biggest wins of 2019 was our investigation into online transphobia. We worked with anti-bullying charity Ditch the Label to bring harrowing stats together with the voices of inspirational trans people, releasing a study into the scale of transphobia online – the first of its kind.
This year we held NYK events for over 1,200 attendees in Chicago, London, Berlin, Madrid, and Mexico.
Our event series was united under the theme ‘Discovery’ and attendees were invited to listen to fascinating customer case studies and incredible keynote speakers, as well as to network with each other and get an insight into the product roadmap.
Don’t miss out on next year’s events!
Here’s to another epic year in 2020.
If you’re interested in joining us, check out our current job openings here.
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