Brandwatch Awarded for Customer Centricity Strategy
By Alex WoodSep 21
How has consumer behavior changed in 2022, and what does this mean for brands?
Published September 9th 2019
NYK is returning to London on 12 November, and there’s plenty to get excited about.
We’ll be taking over central London’s truly beautiful The Brewery, a Grade II listed venue occupying the buildings of Whitbread’s 18th Century beer-making empire, to ponder:
Here’s what we’re most looking forward to.
We can’t wait to hear from our three fascinating keynote speakers
Along with hosting a whole string of successful BBC radio shows, Dr. Hannah Fry is an Associate Professor in the Mathematics of Cities at the Centre for Advanced Spatial Analysis at UCL where she studies patterns in human behaviour. Her no doubt fascinating talk is entitled ‘How to be human in the age of the machine’
Customer obsession has emerged as the way to get the competitive edge, but building a structure that scales is where many fall down. Forrester’s James McCormick will be discussing how the companies of the future will embrace digital intelligence.
Fresh from wowing audiences at Brandwatch’s Now You Know Chicago event earlier this year, the unbelievably cool Marcus Collins will be on stage in London. His talk will explore the unwritten rules around cultural consumption. If you’re lucky, you can ask him about his time managing Beyoncé’s digital strategy, as well as his role as Chief Consumer Connections Officer at Doner Advertising.
Attendees will get an in-depth insight into our product roadmap, hearing from our Product leaders on what’s next and experiencing live demos of the latest tech.
Beyond presentations, you’ll also be able to visit product and partner specific pods around the venue and speak to experts in the field.
Speak to representatives from Hootsuite and Twitter, check out demonstrations of Qriously, Brandwatch Consumer Research, BuzzSumo, and Vizia, and stop by the Brandwatch Labs pod to provide feedback on future innovations.
NYK London will include a range of case studies from our clients, including actionable tips and success stories that will inspire your work.
There are also plenty of opportunities for networking throughout the day, so you’ll be able to pick the brains of people from across the digital consumer intelligence world.
If you’re looking to chat to someone specific, just ask a Brandwatcher to introduce you.
What will you discover at Now You Know? Get your ticket now
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