Brandwatch Awarded for Customer Centricity Strategy
By Alex WoodSep 21
How has consumer behavior changed in 2022, and what does this mean for brands?
We have made several important changes to Brandwatch since our last Product Update last month. Here is a short overview of the benefits:
First, within the Mentions Component, users can now add comments to mentions, and assign these mentions to team-mates. This is a great way to share a monitoring and engagement effort across a whole team. Team-mates are alerted each time they have been assigned a mention, and can use Brandwatch to check the mentions currently assigned to them – they can then deal with the mentions, comment back, and re-assign the mentions to somebody else, or simply mark the mentions as ‘closed’.
Second, we have trained new and improved automated sentiment classifiers for several industries in multiple languages (English, French, German, Turkish, French and Italian). This will improve the reliability of sentiment statistics.
Third, we have increased the width of our crawler archive, so that newly-created queries pick up more historical data from the get-go. Twitter coverage has also been improved, particularly for ‘smaller’ queries.
Finally, several changes have sped up the Mentions Component, and our search index is now updated every 10 minutes, giving users the latest results even more quickly.
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Brandwatch acquired Paladin in March 2022. It's now called Influence, which is part of Brandwatch's Social Media Management solution.Want to access your Paladin account?Use the login menu at the top right corner.