The Best Free and Paid Social Media Analytics Tools
By Kit SmithSep 21
How has consumer behavior changed in 2022, and what does this mean for brands?
Today, basically every consumer search begins with Google, making Google Business Profile the digital storefront of any business.
Google Business Profile (formerly called Google My Business) is a listing service that allows you to register your business on Google. Once you are registered, your business will be visible across Google Search, Google Maps, and Google Shopping whenever people search for your brand name—or even if they search for brands or services that are similar to yours.
A Google Business Profile includes:
What does this all mean? Well, many customers rely on online search to connect with businesses and brands today. With Google holding 92% of the global search engine market, Google Business Profile is the ultimate online space for customer-business interaction.
With a Google Business Profile, you can:
Therefore, having a Google Business Profile is a great way to promote your business online and grow your customer base.
Even better, it is completely free to get a Google Business Profile. This means, you have a free advertising tool at your fingertips to target and engage with millions of prospective customers on Google.
Google Business Profile allows you to include all the key info any prospecting customer might need. You can highlight your company profile, your opening hours, contact details, and location directory and more. Hence, customers know where and how to reach out to you.
Besides, you can show your customers who you are and what you value by sharing your photos, videos, service options, and other business attributes.
Research shows that having videos and photos in your business profile generate more clicks to your profile. All this increases your odds of capturing customer interest and leading them to your store or website.
Google Business Profile includes Google reviews and questions section where customers can ask questions and leave reviews. By answering such questions and responding to reviews, you can turn negative customer experiences into positive, establishing trust with your customers.
Furthermore, you can request for more reviews from online visitors who have clicked on or shared your profile.
High-quality reviews are central to helping you build the ultimate online reputation, guiding future customers in their purchase decisions online or leading them to your physical store.
The Google Business Profile Insights section provides valuable data about your online audience. Views, Engagement, Clicks, and Audience data help you understand your customers and gain valuable insights.
For example, Audience gives a summary of your online customers’ profiles including age, gender, and location, allowing you to target them better. Views provide a breakdown of your profile views from Google Search and Maps, helping you to identify whether people find you though map directory or local search.
Google Business Profile also provides insights into Source of your profile visits; whether your customers directly search your name, or brands or categories related to your business. So, you know which side of your business profile you need to focus on to direct traffic to your website or physical store.
Follow these easy steps to set up your business profile.
Once your business profile has been verified, it will appear on Google Search and Google Map results.
Whilst listing your business on Google is an essential first step, that alone is not sufficient. You need to optimize your business profile to help you stand out from the crowd and grow your business.
If you would like to learn more about how we can help you leverage your Google Business Profile for success, then click through to read our How to use Google Business Profile to engage and attract new customers guide.
Offering up analysis and data on everything from the events of the day to the latest consumer trends. Subscribe to keep your finger on the world’s pulse.
Leverage the industry-leading, all-in-one social media management solution.
Existing customer?Log in to access your existing Falcon products and data via the login menu on the top right of the page.New customer?You'll find the former Falcon products under 'Social Media Management' if you go to 'Our Suite' in the navigation.
Brandwatch acquired Paladin in March 2022. It's now called Influence, which is part of Brandwatch's Social Media Management solution.Want to access your Paladin account?Use the login menu at the top right corner.