[Latest Research] Cost of Living and Changing Consumer Behavior

How has consumer behavior changed in 2022, and what does this mean for brands?

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Brandwatch | Roles

For Marketers

The data and analysis you need to succeed

25% of marketing budget is wasted. To avoid missed ROI, improve their work and measure their actual impact, marketers choose Brandwatch.
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Why Brandwatch?

Supercharge your ROI

Consumers view over 10,000 advertisements a day. To resonate you have to uniquely engage your audience. Brandwatch provides tools to reveal what makes your customers tick, helping you create campaigns that resonate.

Inspire award-winning work

So many marketers are devoid of inspiration, struggling to conjure up new ideas quarter after quarter. Brandwatch reveals what customers care deeply about, every minute of every day. Find your next award-winning idea with Brandwatch.

Gather reliable marketing metrics

Too much marketing is reliant on guess work and gut instinct. Remove the fluff from your strategy and start gathering reliable metrics, with the largest pool of consumer data going back to 2010.

Why Brandwatch?

Without Brandwatch

You waste 25% of your marketing budgets on campaigns with no ROI

Your team are fatigued, struggling to conjure up new ideas

Your CEO fails to see the long-term value of your efforts

With Brandwatch

You routinely deliver campaigns with a measurable ROI

Your data-inspired team try out dozens of inventive ideas a week

With 10 years historical data, and competitive benchmarks, you show the real impact of marketing

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Find out why marketers choose Brandwatch ahead of any other social listening tool.

Our experts will:

  • Discuss your use cases and business needs.

  • Give a hands-on demonstration of Brandwatch.

  • Show how deep consumer insights can improve your existing goals.

  • Reveal how Covid-19 is impacting your market.

Our Partners

Falcon.io is now part of Brandwatch.
You're in the right place!

Existing customer?Log in to access your existing Falcon products and data via the login menu on the top right of the page.New customer?You'll find the former Falcon products under 'Social Media Management' if you go to 'Our Suite' in the navigation.

Paladin is now Influence.
You're in the right place!

Brandwatch acquired Paladin in March 2022. It's now called Influence, which is part of Brandwatch's Social Media Management solution.Want to access your Paladin account?Use the login menu at the top right corner.