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Social Insights on the Retail Report

This report analyzes over 10 million online conversations surrounding 43 major retailers. Discover:

  • Which retailers are winning and losing on social
  • Brand-audience engagement benchmarks
  • Response rate benchmarks
  • Content performance benchmarks
  • Demographic analysis for online consumers

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The purchasing behaviors of today’s consumers are far more complex and disjointed than any business can reasonably be expected to understand.

Despite this uncertainty, key themes are apparent in the retail sector – consumers are increasingly digital, reputations are built across many channels, and brands benefit from an omnichannel strategy.

In this shifting landscape, it’s critical that retailers continue to measure how they’re performing online and understand how they can better connect with their all their customers.


Falcon.io is now part of Brandwatch.
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Existing customer?Log in to access your existing Falcon products and data via the login menu on the top right of the page.New customer?You'll find the former Falcon products under 'Social Media Management' if you go to 'Our Suite' in the navigation.

Paladin is now Influence.
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Brandwatch acquired Paladin in March 2022. It's now called Influence, which is part of Brandwatch's Social Media Management solution.Want to access your Paladin account?Use the login menu at the top right corner.