Social Insights on the Luxury Fashion Industry
In this luxury fashion report, we aim to understand the current online landscape, and analyze:
- The luxury fashion social index
- Luxury fashion audiences
- Trends in luxury fashion
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Luxury fashion consumers, now empowered by social media, play an increasingly influential role in shaping the public’s perceptions of brands. On Twitter, audiences account for over 99.63% of the conversation surrounding the luxury fashion brands analyzed.
Yet social media presents businesses with a valuable opportunity to understand their audiences and to leverage their .37% of conversation to steer the direction of their public image.