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B2B Industry Spotlight: Construction

The following report aims to illustrate the online conversations of 20 leading construction companies. Specifically, we explore:

  • The Construction Social Index
  • How brands and audiences interact online
  • How different Facebook content resonates with audiences
  • The role of social in construction industry recruitment

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The construction industry consists of the companies responsible our work spaces, our homes, and countless other edifices we interact with each day, making up nearly 10% of the economy in developing countries. For an industry as woven into society as the construction industry, it’s no surprise that the top construction brands receive over 80,000 mentions each year on social media.

However, like many other B2B industries, construction brands are not utilizing the thousands of insights, opinions, and conversations their stakeholders have each year.


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