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The Personal Debt Report

Integrating data for a view on how people talk about debt online.

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This report focuses on personal debt, and how public online discussion around the topic compares to what internet users are actually searching for online.

Brandwatch tested the hypothesis that online conversations around debt are thematically different to online searches, and that debt discussion varies in high and low income areas.

• Using different datasets together can answer questions that could not be answered by each dataset alone.

• It provides a more holistic picture of consumer behaviors and attitudes toward debt.

• This data can be used to better identify opportunities to target customers at the right time, in the right place.


Falcon.io is now part of Brandwatch.
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Existing customer?Log in to access your existing Falcon products and data via the login menu on the top right of the page.New customer?You'll find the former Falcon products under 'Social Media Management' if you go to 'Our Suite' in the navigation.

Paladin is now Influence.
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Brandwatch acquired Paladin in March 2022. It's now called Influence, which is part of Brandwatch's Social Media Management solution.Want to access your Paladin account?Use the login menu at the top right corner.