How has consumer behavior changed in 2022, and what does this mean for brands?
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All-in-one social media management platform. Perfect for teams collaborating on social.
Manage all your social media channels in one place
Collaborate on content creation with one social calendar, including both organic and paid posts
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Monitor your brand with the world’s leading social listening tool
Benchmark and build dashboards to understand your performance against your competitors
Schedule content, engage with customers, and measure the impact.
Recommended for 1-2 users.
One social media content calendar
All your content assets available immediately in one library
Centralized social inbox
Single source for performance
Templated and customizable dashboards
Adam Mills, Brand Strategy and Planning Insights Manager at British Telecom
Existing customer?Log in to access your existing Falcon products and data via the login menu on the top right of the page.New customer?You'll find the former Falcon products under 'Social Media Management' if you go to 'Our Suite' in the navigation.
Brandwatch acquired Paladin in March 2022. It's now called Influence, which is part of Brandwatch's Social Media Management solution.Want to access your Paladin account?Use the login menu at the top right corner.