[Latest Research] Cost of Living and Changing Consumer Behavior

How has consumer behavior changed in 2022, and what does this mean for brands?

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With our suite of products you can understand and engage with your customers at the speed of social.

Our full product suite

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Consumer Intelligence

Find meaning in the billions of conversations happening online with the #1 consumer intelligence platform.

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For researchers and analysts looking to:

  • Search the world’s largest archive of consumer opinion for market insights

  • Segment audiences and conversations in fully customizable dashboards

  • Analyze data at scale with industry-leading AI

  • Distribute flexible, automated reporting and alerts across your business


Social Media Management

All-in-one social media management platform. Perfect for teams collaborating on social.

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For social media managers and content marketers looking to:

  • Manage all your social media channels in one place

  • Collaborate on content creation with one social calendar, including both organic and paid posts

  • Engage with your community in one centralized social CRM

  • Monitor your brand with the world’s leading social listening tool

  • Benchmark and build dashboards to understand your performance against your competitors


Full suite

Get a 360 degree view of social by combining our suite of products.

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For data-driven teams and organizations looking for:

  • Combined access to Brandwatch’s research and social media management products

  • One centralised overview for all things social



Schedule content, engage with customers, and measure the impact.
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Plan and schedule your social media posts

  • One social media content calendar

  • All your content assets available immediately in one library

  • Campaign management

One inbox for all your connected networks and profiles

  • Centralized social inbox

  • Community engagement

  • Message templates

  • Automation rules

Measure and analyze your performance across channels

  • Single source for performance

  • Templated and customizable dashboards

  • Shareable reporting

“What differentiates Brandwatch?
The ability to put the customer at the heart is a big one.”

Adam Mills, Brand Strategy and Planning Insights Manager at British Telecom

Recognized as industry leaders

Falcon.io is now part of Brandwatch.
You're in the right place!

Existing customer?Log in to access your existing Falcon products and data via the login menu on the top right of the page.New customer?You'll find the former Falcon products under 'Social Media Management' if you go to 'Our Suite' in the navigation.

Paladin is now Influence.
You're in the right place!

Brandwatch acquired Paladin in March 2022. It's now called Influence, which is part of Brandwatch's Social Media Management solution.Want to access your Paladin account?Use the login menu at the top right corner.