How has consumer behavior changed in 2022, and what does this mean for brands?
Through the StoryStream partnership, Brandwatch offers clients a best-in-class solution to source, manage rights, and publish UGC (User-generated Content) right across the customer journey, including organic and paid social.
All UGC content sourced in StoryStream is seamlessly integrated to your Content Pool so that you can easily publish or promote them across social media right from within Brandwatch.
StoryStream is a best-in-class curation platform specialising in User Generated Content sourcing, management, and activation across marketing channels including social media.
Existing customer?Log in to access your existing Falcon products and data via the login menu on the top right of the page.New customer?You'll find the former Falcon products under 'Social Media Management' if you go to 'Our Suite' in the navigation.
Brandwatch acquired Paladin in March 2022. It's now called Influence, which is part of Brandwatch's Social Media Management solution.Want to access your Paladin account?Use the login menu at the top right corner.