[Latest Research] Cost of Living and Changing Consumer Behavior

How has consumer behavior changed in 2022, and what does this mean for brands?

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We help you understand and engage with customers at the speed of social.

With Brandwatch, brands and agencies can adapt and thrive in today's fast moving digital world by making smarter decisions and executing data-driven social strategies at every customer touchpoint.

Our Data
Year founded
Number of employees
Number of clients
Number of locations
Who we are

Our leadership

Ulrik Bo Larsen


Anders Kloster

Chief Operating Officer

Chris Bingham

Chief Technical Officer

Our Leadership

Chris Bingham

Chief Technical Officer

I’m Chris Bingham and I’m the CTO. I lead the worldwide technology teams responsible for product development, research, and support. I bring experience in leadership, management, software architecture, and data science to the company. I’m also an expert in high-scalability systems and text analytics, and named on several U.S. patents.

Prior to Brandwatch, I was the founding CTO of Crimson Hexagon, where I built the product and team from scratch to be a leader in social data analytics. I led the strategic design and development of enterprise-class technology products at a number of global software companies, including Apple, Disney, and Netscape.

I’ve also contributed to the success of high-growth companies in the Boston technology ecosystem, including Fairmarket, Coalesix, Icosystem, and Jana. I hold a B.A. in computer science from Dartmouth College, and I’m an avid cyclist and musician. I live in Cambridge, MA with my wife and two children.

Dan Freund

Chief Revenue Officer

Our Leadership

Dan Freund

Chief Revenue Officer

I am the Chief Revenue Officer at Brandwatch leading the Sales, Customer Success and Professional Services teams.

I’m focused on organizational development and process improvements in order to better serve our customers globally. We are working to provide more value to our customers by helping them to leverage our platform and services more effectively in order to achieve accelerated growth.

I have spent the past twenty five years in Technology Sales and Enterprise Software Sales Leadership. Much of my experience is from sixteen plus years at Oracle, but has grown more recently leading Sales at SaaS companies like InsideSales.com and QuickBase.

I have a BS in Marine Engineering from Massachusetts Maritime Academy and an MS in Operations Management from Rensselaer Polytechnic Institute. I live in southern New Hampshire and enjoy spending time skiing, hiking and boating on the coast of Maine with my family.

Katja Garrood

Chief Brand Officer

Our Leadership

Katja Garrood

Chief Brand Officer

I’m Hiring

I’m Katja Garrood, the Chief Brand Office, and one of the founding team members. I spent the early years working on app designs and establishing the Brandwatch brand. As the company grew and we expanded internationally, my focus moved to building and leading design teams.

I am passionate about making design core to the business, as it is ultimately the craft of problem solving. What motivates me is knowing we are solving the right problems for our customers so that Brandwatch brings them success. I believe in the principle that we should design to inspire, which is fueled by investing in a collaborative and diverse company culture, conducive to innovation. These qualities bring a deeper meaning and purpose to our work and motivate our designers to be the best at what they do.

I also sit on boards for the Brighton Innovation Network and the Brighton Digital Festival. I have a Bachelor of Arts degree in Graphic Design from Newcastle at Northumbria University. I live in the Sussex countryside with my partner and children where I can daydream, enjoy reading books on failed experiments, or frankly anything scripted, which awakens my mind to a different perspective. Occasionally I scribble with paint.

Michael Amsinck

Chief Product Officer

Edward Crook

Chief Strategy Officer

Ben Goodband

Chief Financial Officer

Annie Macavoy

Chief People Officer

Diversity & Inclusion

A diverse and inclusive community

Brandwatch is committed to creating a workplace that promotes diversity and inclusion in every aspect of our company. We hold ourselves accountable to meeting the diverse needs of our team and ensuring we make efforts to create a positive impact in our internal culture as well as in the wider ecosystem.

“At Brandwatch we are bold when it comes to diversity and inclusion”

- We know that making belonging a top priority will benefit us culturally and commercially. We invest in training for our global team and create safe spaces for everyone to discuss bias, privilege, and structural oppression so we can learn to be active allies together.

Abadesi Osunsade | VP Global Community & Belonging
Get to know us

Our values

It’s not just about what you want to achieve, but how you achieve it. Our values give our staff a framework for what they do and how they collaborate with one another. They’re the basis of our shared purpose.


We value openness and integrity, and strive for both between our colleagues and customers.


We value fearlessness and conviction, and encourage our employees to push the company forwards.


We value originality and curiosity, and apply both to our work at all levels and in all areas.

Falcon.io is now part of Brandwatch.
You're in the right place!

Existing customer?Log in to access your existing Falcon products and data via the login menu on the top right of the page.New customer?You'll find the former Falcon products under 'Social Media Management' if you go to 'Our Suite' in the navigation.

Paladin is now Influence.
You're in the right place!

Brandwatch acquired Paladin in March 2022. It's now called Influence, which is part of Brandwatch's Social Media Management solution.Want to access your Paladin account?Use the login menu at the top right corner.