[Latest Research] Cost of Living and Changing Consumer Behavior

How has consumer behavior changed in 2022, and what does this mean for brands?

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Our Commitments

Enviromental Commitment

According to the Intergovernmental Panel on Climate Change “we have 12 years to limit climate catastrophe” (IPCC Report). And that was in 2018. In other words, there is still time to limit the catastrophic effects of runaway climate change. But only if drastic action is taken, right now, across all industries.

As a successful, global company Brandwatch has not just the opportunity, but also the responsibility, to set the agenda on environmental sustainability in our sector. People are at the core of Brandwatch’s success, so it is hugely important Brandwatch makes efforts to care about the planet on which its staff lives.

As we have grown as a company, we have worked hard to increase internal awareness of environmental issues and have seen a change in our collective consciousness and habits. Going forwards, we collectively have our targets set on loftier ambitions.

To help embed sustainability throughout our processes, planet-minded colleagues in our various offices have come together to form a green committee. The committee supports Brandwatch’s leadership and staff to integrate environmental sustainability into every aspect of our work and the decisions we make every day.

The committee’s goals are to:

  1. Promote greener decision-making by all employees, through awareness-raising activities and the presentation of compelling data
  2. Create cultural change across the organisation by involving all staff in sourcing and implementing green initiatives
  3. Embed sustainability as a key Brandwatch value

Some recent initiatives include:

  • Offsetting our entire 2018 carbon footprint
  • Raising over $8K for Australian bushfire relief funds
  • Inviting Bruce Daisley to talk to our staff about Al Gore’s Climate Reality message

Practical measures such as regular newsletters of inspiring stories and energy-saving tips, office recycling, partnering with green suppliers, encouraging use of greener transport and a cycle to work scheme have also been introduced.

By investing in best practice approaches Brandwatch can make an impact on climate change. We have a once in a lifetime opportunity and responsibility to set the standard for the future –both within our sector and for our clients.

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Falcon.io is now part of Brandwatch.
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Existing customer?Log in to access your existing Falcon products and data via the login menu on the top right of the page.New customer?You'll find the former Falcon products under 'Social Media Management' if you go to 'Our Suite' in the navigation.

Paladin is now Influence.
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Brandwatch acquired Paladin in March 2022. It's now called Influence, which is part of Brandwatch's Social Media Management solution.Want to access your Paladin account?Use the login menu at the top right corner.